San Diego, CA (Oct 21, 2014) — Positive Grid (www.positivegrid.com) proudly announces the launch of BIAS Desktop, a groundbreaking guitar amp modeler with Amp Matching™ technology that offers an entirely new concept of putting any tube amplifier tone and feel into a plug-in (AAX/RTAS/AU/VST) for Mac and PC. BIAS Desktop features the most accurate, thorough and versatile guitar-amp modeler and designer engine, and it can accurately capture the tone of any tube amplifier, users can then share or download amp models from BIAS’s built-in ToneCloud® amp-sharing platform.
A video introducing BIAS Desktop:
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“Instead of providing a fixed number of amp models, BIAS Desktop represents an entire new concept on guitar sound: guitar players can now virtually design their own amps, using Amp Matching Technology to capture their golden tube amplifiers,” says BIAS Product Manager Calvin Abel, “and finally they can share or download thousands of amp models on ToneCloud, also we are currently working with worldwide artists and studios to expand this platform.”
The Amp Matching™ in BIAS Desktop utilizes a collection of underlying technologies that analyze and compare a currently designed BIAS amp model with the sound of any tube amp, the corresponding cabinet and microphone. It then executes the tonal compensation and enhancement needed to make this current amp model accurately match the target amplifier. For the first time in history, guitar players are free to design, modify and capture the most unique and individual soul of tone, into the digital domain and keep it ready for studio recording applications.
Video overview of the features:
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Built-in with BIAS, ToneCloud allows guitar players to share their custom amp models and download over thousands custom BIAS amps created by other users — including signature recording artists. Guitar players can share and download not just customized amp models only, using Amp Matching, every possible amp tone ever created becomes available. Positive Grid is currently working with worldwide artists and engineers to create professional custom amp models and studio amp matched models to expand this platform.
BIAS comes in two versions: BIAS Desktop ($99.00) includes all amp design modules and access to ToneCloud to download thousands of amp models. BIAS Professional ($199.00) adds Amp Matching Technology, Exclusive Amp Matching Models on ToneCloud, and three Amp Design Expansion Packs (Glassy Pack, Crunch Pack and Insane Pack).