Serious video recording and editing on a phone? Surely this is a joke? Nope. The iPhone 4 is a game changer, make no mistake about that. iMovie for iPhone is a game changer and this is only the beginning!
It might well be time to unpack your dedicated camcorder in favor for the new iPhone 4. One of it's many touted features is HD 720p video recording. If you couple that with iMovie for iPhone (link to app) not to be confused with macProVideo.com's iMovie '09 101 tutorial series for the iPhone (link to app) then you have in your hands a very capable video recording and editing device.
Many Pro users, which I count myself as being, have recently bemoaned the fact that Apple are putting more time, energy and resources into their consumer and mobile products than Pro Software products. In some ways it feels like the end of an era for Creative Pro software on the Mac... Yet, it is also the start of something new. Since the release of iPad 1.0, despite it's mobile based operating system and 'locked to iTunes' limitations, it is a device that looks set to create a new dimension in computing for the coming years. It wasn't long ago that I was making music and editing video on a G4 Powerbook 1Ghz chugging along happily, albeit slowly, and marveling that I could do so outside of my studio. There were major limitations with Logic and Final Cut (and iMovie) back then, but being creative within those limitations... thinking outside of the box is what creative media is all about, right? So, in the same vein, despite their current limitations, I think the iDevices are beginning to blur the line between consumer products and creation devices. Sure there's a way to go before we use an iPad exclusively instead of say launching Photoshop on your Mac, but it's a work in progress.
You know that Apple are serious about creativity apps when they release iWork for iPad (and soon rumored to be coming to the iPhone 4). Then in a shock move, Apple announced iMovie for iPhone 4... So, like most people I assumed it would be decent enough for recording and editing short holiday movies, family events or anything that just seemed like too much hassle to get a 'real' video camcorder ready for. But again, just because iMovie for iPhone is a simplified version of iMovie '09 for the Mac does not mean professional results cannot be achieved using it. A good movie is as much about the quality of the ideas, the script/storyboard, planning the shots and editing the footage to tell a story as it is about having the latest and greatest multi-thousand dollar video camera, microphone(s) and MacPro Editing suite.
That's why this short movie, Apple of My Eye by Michael Koerbel will, in my humble opinion, be the first of many movies shot and edited entirely on the iPhone 4. It took 48 hours from start to finish and may well demonstrate to amateur and professional filmmakers what a handy tool the iPhone 4 can be.
Click the link below and prepare to be inspired!
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