If YouTube told you your music videos or videos containing your music had been streamed over 1 million times you may expect some significant ad royalties due. Or perhaps, knowing the state of the industry for music makers, you might realistically assume the amount may not be enough to live on for a year, but enough for a month or two. Unfortunately, you'd be very wrong.
According to an anonymous artist via Digital Music News, after 1,048,305 plays on YouTube (not YouTube Red) he/she received a whopping $64.60 from ad revenue. This appears to be from videos on YouTube which were using his music (not neccessarily videos on his channel).
Shocked? Don't be. The writing has been on the wall for a while now. It's becoming increasing more dificult for artists to earn a living via digital streaming whether that be Spotify or other streaming services. In fact, this points to total revenues per view: $0.0000616.
Understandably the artist in question is focusing their efforts away from videos as a source of revenue. It appears that to make money from your music in today's market we need to either get billions of plays or focus on live music performances, selling music on tangible formats like vinyl, CD, etc, and selling merch.
What are your experiences?
UPDATE: Some readers and authors and trainers of AskAudio have provided some valuable feedback about this article. It appears the musician above was NOT choosing to monetize his videos. In fact, we should make this clear that this appears to be revenue from videos where his music was used, so not necessarily his own videos.
If you are uploading your own music videos to your own YouTube channel, then activate monetization and AD inclusion on the videos and you should earn a lot more than $60 for 1,000,000 plays ;)
[Via: Digital Music News]