Mark Gatter is known internationally as an Adobe Certified Expert, instructor and author. In addition to his vast graphic design training experience, he brings many years of commercial printing expertise from both the UK and California.
Advertising is everywhere and advertisers often employ powerful (and sometimes questionable) techniques to grab your attention and get their message across. These techniques can be so powerful, that throughout the course, Mark makes a point of stressing the importance of using them for good versus evil!
Mark starts the course by covering the technical details of ad design but then quickly shifts the focus to clarifying the fine lines between design and ethical principles. He gives examples, both from his own professional practice as well as other well-known cases, which help to illustrate the value and importance of ethical design.
From there, you delve into the deeper parts of human psychology and motivation. With a strong understanding of what motivates all of us, you get a glimpse of the power (and the danger) that your new advertising abilities come with.
To cap the course off, Mark gives a case study of one of his professional logo design projects. It’s this kind of golden real-world professional advice that you just can’t get anywhere else!
So take advantage of this opportunity to glean as much of this precious knowledge as you can by watching all the courses in our growing Graphic Design series!
Section 1: Section 1: An Introduction to Ad Design
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Christian wrote on February 20, 2016
I would have liked to see some suggestions for which applications are best to use or the initial application along with the preceding applications to show where to go next.
Hindie wrote on June 23, 2015
Learned a lot about things that we look at, but don´t see. For the graphic designer this is a very interesting beginner´s course.
Outstanding! wrote on October 23, 2014
Mr Mark Gatter is just simply brilliant, in delivery of an idea through instructional teaching.
I presently see the world of design from new perspectives, thanks to MPV for recruiting him.
Mark L74 wrote on July 20, 2014
Nice course on ad design. As with some of the other courses in Graphic Design the focus is not so much on technique, but more on developing an attitude towards the subject. Mark Gatter does a great job at that! He suggests more about the why than how to get a particular design done. Still good stuff.
Mr Taylor wrote on April 16, 2014
This was a very interesting and informative course. I learned new approaches to create a logo and ways to improve them.
Costas.S wrote on April 8, 2014
A nice introduction course into designing logos, some very useful tips for working a logo from beginning to the end.
Wibbers wrote on April 7, 2014
An interesting course looking at the basics of advertising design with a look at the process of designing a client logo.