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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
How many platforms should you work on?
two or three
all of them
the experts all have different opinions
only one
2
On which platform is the follow/unfollow strategy DEFINITELY banned?
SoundCloud
Twitter
Instagram
3
What type of fan connection does this 1000 true fans model require?
deep
shallow
4
What are the main benefits of ‘buying likes/plays'?
true fans & collaboration opportunities
social proof & halo effect
5
What is the survivorship bias?
the fact most ‘big' artists are over 30
the fact we only see successful content
6
When looking for influencers, what should you analyse?
how listeners are consuming music today
historically influential people
7
On which platform can you definitely NOT use a content gate?
SoundCloud
Facebook
8
How should you devise tactics for making yourself discoverable?
research how the biggest artists got discovered
think about how YOU last discovered someone new
9
In this context, what is a ‘lead'?
a record label
an influencer
a booking agent
a potential new fan
10
On YouTube, what factor is more highly rated?
watch time
number of comments
number of followers
11
As an artist/DJ/producer, what type of email works best?
a carefully constructed, professional message
a personal message
12
Which platform is easiest to run A-B tests on?
Instagram
Email marketing
Facebook
YouTube
13
Social proof makes you look more ... ?
musical
established
likeable
14
What famous phrase did Multiplier use?
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
15
What is the primary benefit of clearly defining your ‘product'?
makes it easier to write marketing copy
focus
16
Which of the following DO change and evolve over time?
strategies/principles
tactics
17
Do you NEED to spend money to grow an audience?
yes
no
18
Roughly what is Dunbar's number?
150
15
1500
15000
19
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 30s, YouTube 30s
Facebook 3s, YouTube 3s
20
Do you NEED to repost all content to every platform?
no
the experts all have different opinions
yes
21
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
22
What should you do when approaching an artist to do a collab?
discuss how you plan on splitting royalties
always approach their manager, NOT the artist directly
approach with some ideas/WIPs
23
When should you do content marketing?
sometimes, not too much
every Sunday
usually
with every social media post
24
Is it generally ok to use stock images/artwork?
yes
no
25
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
Social Media 101
Strategies & Tactics for Artists and DJs
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